Let's Build with Shegun Otulana

The Tuesday Roundup

Published 24 days ago • 1 min read

The Tuesday Roundup

Today, I’ll be sharing some resources to help you match your customer, product, and pricing.

Step one is understanding your customer and how they buy. This will require spending a lot of time with your potential customers, or by interviewing and surveying your existing customers. This is a good comprehensive guide by Teresa Torress on conducting great customer interviews to get the insights that you need. You can also get to the answer by studying which kinds of customers buy in the way that’s most in alignment with your product and price and track what their common characteristics are.

“We want to build our products based on what people actually do.
To uncover what people actually do, we need to collect specific stories about past behavior. We need to ask, “Tell me about the last time you watched streaming entertainment.” Not, “What do you typically watch?””

You may be wondering what it actually looks like in practice to have a high touch or low touch product. This article gives a pretty comprehensive guide to each model, including the sales process, customer service strategy, etc.

Lastly, you need to make sure pricing matches the customer and the product. Here are a few resources to determine your pricing:

The Ultimate Guide to SaaS Pricing Models

SaaS Pricing Strategies that Work

8 Principles to Guide Your SaaS Pricing Strategy

If you want to discuss your specific customer, product, and pricing matchup, join the Let’s Build Community to connect directly with me and the HVL team. You’ll also gain insights from other founders in a similar stage. Join here today.

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